Calmé Blog RSS



Why I Started Photographing Creatives (And Why I’m Hooked)

When I first picked up my camera, I never thought I’d end up photographing other creatives at work. But after being hired to capture a photographer in action, something clicked. It made me realise it’s not just about “nice” pictures. It’s about energy, personality, and catching people in their element. I share more about how I got hooked on this style of photography - and what I’ve learned along the way - in my latest blog.

Continue reading



Using Video for Social Media

Video content is one of the most effective ways to engage your audience and boost your brand’s visibility on social media. Whether it’s showcasing your service, telling your brand’s story, or sharing behind-the-scenes sneak peeks, high-quality videos can really help you make a lasting impression.

Continue reading



5 Reasons Every Business Needs a Freelance Social Media Manager

In today's digital age, having a strong social media presence isn't just an option - it's essential for business growth. However, managing your social media can be a daunting task, especially when you're trying to juggle your core operations. That's where a freelance social media manager comes in. Offering flexibility, specialised skills, and cost-effective solutions, freelancers can provide the support your business needs. Whether you're looking for short-term help or a long-term strategy, here's why hiring a freelance social media manager could be the game-changer your business needs.

Continue reading



8 Social Media Mistakes to Avoid - A Guide for Businesses

Avoiding common social media mistakes can significantly boost your online presence and brand reputation. In this blog, we explore the top pitfalls businesses often encounter, such as inconsistent posting, neglecting audience engagement, and focusing too much on selling. Discover practical tips on how to maintain a strong digital footprint, tailor content to each platform, and keep up with the ever-changing social media landscape. Whether you’re a seasoned marketer or just starting out, this guide will help you navigate the complexities of social media with confidence!

Continue reading



7 Steps To Creating a Winning Social Media Strategy

Social media has become a powerful tool for businesses to connect with customers, build brand awareness, and drive sales. However, diving into social media without a plan can lead to frustration and missed opportunities. Whether you're just getting started or looking to refine your approach, having a clear social media strategy is essential. In this blog, I’ll guide you through the steps to create a winning social media strategy that will help your business grow, engage your audience, and achieve your goals. Let's get started!

Continue reading